For cleaners / NEW HOMEOWNERS
A house that just changed hands is a new client who hasn't found you yet.
Outpost Local reaches new homeowners in your area as they settle in, before they ask around. You win the ongoing clean, not a single job.
Check if your area is openThe value is the standing booking, not the one-off.
A new owner wants the place clean as they settle in, and they have not picked a regular cleaner yet. Whoever they use first is usually who they keep.
Reach them at the move-in moment and you are the cleaner who already knows the house, before they think to ask a neighbour or search around.
How it works
- 01
Hold your area
One cleaner per area. While you hold it, no competitor can buy the same slot.
- 02
We reach the new homeowners
In the weeks after they move in, before they search, in your area.
- 03
You answer the phone
The enquiry is yours alone. No bidding, no dashboard, no race.
- Recurring, not reactive
- New homeowners are the start of regular fortnightly and weekly work, not a string of one-off cleans.
- Local and yours
- Enquiries come from your area, to you alone. No shared marketplace bidding for the same job.
- You choose the load
- We quote your area on its real volume, so the work fits your schedule, not the other way round.
- The slot is closed once you hold it
- One cleaner per area. Take it and a competitor cannot.
Not shared leads
- The same enquiry goes to several trades at once.
- You quote against others, and the cheapest or fastest wins.
- You reach them after they have started searching and comparing.
- You pay per lead whether you win or not.
- The enquiry is yours alone, in an area only you hold.
- No quote race. You are the one they call, not one of five.
- You reach them before the search, at move-in.
- You hold an area, not a stack of contested leads.
Same effort, more jobs won, because you are not competing for them.
Win the first clean, keep the calendar.
The first booking is a settle-in clean. The value is the standing slot that follows.
- Settle-in or move-in clean
- Regular fortnightly or weekly
- Spring and deep cleans
- Referrals to new neighbours
We run it for you.
We design, print, and post a branded letter from your business to new homeowners in your area, with a lead page and tracking. You answer the phone.
See Direct Mail Data Feed / run it yourselfYou run it yourself.
A weekly feed of new homeowners in your area, delivered to you to contact your own way. The same intent, in your hands.
See the Data FeedQuestions
- How is this different from shared leads?
- You are not paying to quote against three other cleaners for the same job. The enquiry is yours, in an area only you hold, and you reach the homeowner before they start searching.
- What does it cost?
- It depends on your area and the volume in it. Tell us your area and we will give you the figure and the terms. Pricing is per area, quarterly or annual.
- What areas do you cover?
- Sydney and NSW, one cleaner per area. Some areas are open, some are already held. Tell us your area and we will tell you which.
- Why commit to an area instead of paying month to month?
- Because the value is holding the territory. If it can be switched on and off, it is not exclusive, and your competitor could pick it up the moment you pause.
- What if it does not work for me?
- We review it honestly against your area, your trade fit, and whether you are set up to convert the work. The commitment is there so the exclusivity is real, not so you are stuck.
- Do I need any marketing setup or know-how?
- No. There is nothing to build or run. You hold the area, we do the reaching, you answer the phone.
- How do I start?
- Check if your area is open. Tell us your trade and area and we will tell you whether the slot is free, the volume, and what it costs to hold it.
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Is Hipages worth it for cleaners in 2026?
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How to win the repeat client, not just the one-off
For a cleaner, the money is in the standing booking, not the single job. Here is how to win the new homeowner as a regular, before they ask a neighbour.
What a lead actually costs you once you count the quoting
The per-lead price is not the cost. The cost is the quotes you lose. Here is the maths most trades never run, and the number that actually matters.
Enquire / Cleaner
Ask about your area.
Tell us your trade and area and we will tell you whether the slot is open, what the volume looks like, and what it would cost to hold it.